May 2012

Start, the sustainable living initiative inspired by HRH The Prince of Wales, has received the support of The Very Hungry Frenchman, Raymond Blanc, who is backing its current “Eat Seasonal” campaign.

Launched this week, the campaign to add the zing back into seasonal food has just seen the release of entertaining short film, “Michael’s (seasonal) Lunch Box”, to highlight that seasonal food is not only better for the environment and cheaper, but is also mind-bogglingly delicious and available at everyone’s local supermarket.

Raymond will also be popping in to the Big Jubilee Lunch with Start at the Old Royal Naval College (ORNC) on Sunday 3rd June. Raymond said “As a French Republican who has lived in your country for the last 40 years, I am delighted to be part of this great feast.  It will celebrate one of the greatest traditions in this country, Her Majesty The Queen. This is what makes the country so special.”

Start got behind the event – which celebrates the Queen’s Diamond Jubilee and the British community spirit – as a way to highlight our sensational ‘seasonally grown’ food.  On the day, as well as having some of the best of locally-sourced food on offer from Greenwich Market, two of Start’s founding partners, will be on site with free samples; Asda will offer tasters of some of their best seasonal food and B&Q will be giving away chilli, tomato and strawberry plants.

The event will also feature the UK’s longest ever lunch table, with seats for 800 people at any one time. Everyone is also encouraged to bring their own seasonal picnic lunches to the event.

--- Competition to win dinner for two at Le Manoir ---
Visitors to the Big Jubilee Lunch event in Greenwich can enter a competition to win a dinner for two at Le Manoir aux Quat'Saison courtesy of Raymond Blanc.*

“Start is a small team with a big vision for a sustainable future, especially when it comes to food – a particular passion of ours. It’s for this reason we are so thrilled to have Raymond Blanc get behind Start, someone who embodies such a passion for food and seasonal food in particular”, says Joey Tabone, Director of Start.

While the notion of returning to a more seasonal way of eating is not a new one, there are still millions of people around the UK who simply don’t know what is in season and when.  With the release of the fun film “Michael’s (seasonal) Lunch Box” Start hopes to show everyone that finding seasonal food is as easy as going to your local supermarket.

*Dinner for Two from Monday to Thursday, and includes Sommelier selected wines. Terms and conditions apply. 

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