January 2012

London, 31 January 2012: Start, an initiative inspired by HRH The Prince of Wales to encourage simple steps to sustainable living, today announced ‘Start Imagining’, a programme for primary and secondary schools designed to stimulate young people to create arts and crafts from scrap or reclaimed materials. To kick-start the campaign a national competition – ‘From Tip To Ship’, was launched for kids aged from 5 to 16 years old to create a model boat that will be exhibited in London throughout June. ‘Start Imagining’ is a collaboration between Start, Cool it Schools, Craft Club and Freecycle. From 31 January 2012 ‘Start Imagining’ will be rolled out in schools across the UK.

Entitled ‘From Tip To Ship’, Start Imagining’s competition is inspired by HM The Queen’s Thames Diamond Jubilee Pageant where up to 1,000 boats will journey up the River Thames on 3 June 2012, as part of celebrations marking The Queen's Diamond Jubilee. School children throughout the UK will have the opportunity to create an extraordinary and visionary model of a boat or ship using reclaimed materials. The winning creations, and 5  runner-up entries will form part of a special exhibition to be displayed at the Discover Greenwich visitor centre at the Old Royal Naval College, Greenwich throughout June. The creators of the winning boat will receive a tour of London, culminating in a special visit to the Old Royal Naval College, plus exclusive art kits provided by the specialist Cumbrian pencil company, Derwent.

Joey Tabone, Start CEO, launched ‘Start Imagining’ and ‘From Tip To Ship’ at the Old Royal Naval College, Greenwich. Joining Joey were Waterloo Road actress, mother of two and celebrity baker Angela Griffin, CBeebies craft expert Mister Maker and actress Martha Howe-Douglasfrom CBBC’s Horrible Histories who have all come onboard to support ‘Start Imagining’ and judge the ‘From Tip To Ship’ entries. Crafts Council Chair Joanna Foster CBE and Royal River exhibition curator Kris Martin were also present and will complete the competition’s judging panel. 

Joey Tabone, Start CEO and competition judge said: “Young people often care the most about the planet’s resources, as it affects what kind of world they grow up in. We are delighted to work with Cool It Schools, Craft Club and Freecycle on an initiative that gives a positive, entertaining message about getting more out of our resources – and along the way fires up the imagination of the next generation.”

The ‘Start Imagining’ programme and competition has been made available to schools through free, online resource packs designed by Cool it Schools and Craft Club. The website demonstrates practical skills such as knitting and sewing and provide a selection of exciting art and design projects including; how to build a Junk City, make a puppet, ‘Stuff Your Own Doodle’, Tetra Ants, and Plastic Portraits.

Each project is designed to show that reusing things to make something new is preferable to throwing them away.

William Dean, Headteacher, Highgate Primary School said: “To be able to make something practical and beautiful from material that we would normally think of as rubbish, gives children a sense of fulfilment, whilst learning skills that can last a lifetime. It is for this reason that Highgate Primary supports this initiative.”

Students can have fun collecting all their own raw materials and waste items to work with. In addition, the Freecycle network may be able to help your school to get some extra exciting materials. Just go to their website at http://www.freecycle.org/group/UK to find your local Freecycle group.

The Start Imagining website also gives advice on how schools can apply to set up a Craft Club for their students. These are organised by the Crafts Council in partnership with the National Federation of Women’s Institutes and the UK Handknitting Association.

The competition is open to any UK school or educational establishment. All competition entries must be received by 16 April 2012. Full competition details and terms and conditions available below and via the website: startimagining.co.uk.


- ends -

For further information and a selection of images, please contact;
Doug Wright or Ali Castriotis
LD Communications
020 7439 7222

Notes to editors

‘From Tip To Ship’ competition rules and entry details:
• The judges are:
Mister Maker, Angela Griffin, Martha Howe-Douglas, Joey Tabone, Joanna Foster CBE and Kris Martin

The boats will be judged on creative vision and imaginative use of recycled materials.

How to enter
• There are 2 age groups
o 5 – 10 year olds
o 11 – 16 year olds
• A winner will be selected from each age group. From these two entries, one overall winner will be selected.
• There will be also 4 runner-up prizes
• Entries must come from groups of between 2 (minimum) and 6 (maximum) children.
• All models must be a maximum size of 1 metre in any direction.
• The work must be the children’s own creations, original and made from reclaimed materials (junk).
• There is no limit to the number of individual entries that can be made.
• Entries must be photographed in focus and in colour.
• Up to 4 images per boat may be included including details or different views.
• To enter, simply upload the images on the 'competition' page of the Start Imaginging website
• The following information should be included:
o In 'Subject' field: Either 5-10 or 11-18
o In 'Message' field:
o Class name
o Teacher name
o School name,
o Postcode
o Contact telephone number
• In the case of independent entries please write an adult's name, address, postcode and contact telephone number in the 'Message' field.
• The closing date for the Start Imagining competition is 16th April 2012
• The winners will be announced on or around 10th May 2012
• The main prize will be awarded in mid-June at a mutually convenient date for both the school and the Start Imagining partners
• The judges’ decision is final and no correspondence will be entered into
• Unfortunately we cannot return winning boats after they have been on display due to the fragility of the materials. However, the winning boats will be displayed on the Start Imagining website

About Start
Start, an initiative inspired by HRH the Prince of Wales, aims to inspire the UK public to take simple steps towards more sustainable living. Start provides advice and inspiration for the simple, practical and fun ways in which we can all make a start, by bringing together the best ideas from all over the UK.

About Cool it Schools
An online global creative programme for young people that aims to make learning about the environment a positive experience.

About Craft Club
Craft Club is a national campaign to provide children and young people with the opportunity to learn craft skills from members of their community. Craft Club was developed by the Crafts Council and UK Hand Knitting Association with the support of the National Federation of Women’s Institutes. For more information visit www.craftclub.org.uk.

An online network that matches people who have things to get rid of with people who can use them.  www.freecycle.org.uk


Find out more

Download a map of the ORNC >